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<div class="font_small color_grey left">Telecommunications Industry</div>
<div class="font_small color_grey right"><strong>Teledirect.com.sg</strong></div>

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<h1>New Subscriber Acquisition</h1>

<strong>The Client</strong>
A leading mobile communications provider that offers a full range of mobile voice and data communications services plus international call services to both mobile and fixed line customers.

<strong>The Case</strong>
The client wanted to promote their preferential fixed line calling rates to 20,000 potential customers and got in touch with Teledirect.

<strong>The Strategy</strong>
Teledirect designed a leads generation strategy to contact potential customers and qualify them.

Teledirect recruited and trained a team of Telesales Executives (TSEs). Calls were made to a prospect that was automated by Teledirect's Telesmart CRM system. Sales information was captured into the system.

<strong>The Results</strong><br />
Teledirect successfully converted 40% of the prospect list into new customers for the client while keeping acquisition costs below SGD5 per acquisition.

<strong>The Conclusion</strong><br />
The client was happy and we work with them on a periodical basis for a number of sales programs.

<strong>Our Key Measurements of Success:</strong>
<ul>
<li>Revenue-cost ratio</li>
<li>Cost per sale</li>
<li>Agent productivity</li>
<li>Sales agent conversion rate</li>
<li>Contact rate of database</li>
<li>Analysis by customer segments</li>
<li>Decision maker contact</li>
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